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Rhus Ovata is a dialogue, a story of two sisters - the Zuckers - who have different approaches that merge into artfully design clothes. One has more of a feminine point of view, designing subtle clothes that caress and whisper. The other is more of a rocker, designing rough cloth that are bold, strong and edgy. Rhus Ovata is an attempt to find the balance between the two worlds, making fashion as an ongoing project of synthesizing different concepts about fashion and style. Rhus Ovata has a sophisticated urban edge that veers forward but remains wearable. A never ending process that balances severity and grace, beauty and rugged lifestyle. It's a foreigner look that redefine the modern design vocabulary. Revising fashion, defying conventions.
Rhus Ovata combines art, vintage, street influence and attention to details, shapes, fabrics and patterns for individuals who are interested, curious, and connected to culture, art, music and life. The collections include wide range of items and uses diverse materials with high quality production. The prints are designed by the Zucker sisters and are exclusively found at Rhus Ovata.
Einav Zucker (33), graduated with honors from Israel's leading fashion institute "Shenkar collage" in 2002. Right after her studies she applied to the ITSONE competition- (international talent support) sponsored by DIESEL, together with hundreds of fashion design students around the world. Einav won 1st place, the "Diesel award", and was given the privilege of designing a mini collection under her name "Einav Zucker for Diesel"- distributed in Diesel flagship stores- in London, Tokyo, Paris, NY and Milan. The collection was announced a success and received wide press coverage in the best fashion magazines- WWD, VOGUE, NYLON, ID MAGAZINE. Renzo Russo, the owner of Diesel Company, offered Einav the position of head designer of the women's collection, which Einav lead for three years. At the same time she was responsible for a special project - the prestigious DIESEL DENIM GALLERY, "one of a kind” collection designated mainly for collectors.
Hadas Zucker (29), trained at MICHEL KORS, NY in both the Accessories and Collection dept. During that time she studied at FIT College NY, perfecting her drawing and illustration skills. She then moved to fashion studies at the prestigious Royal Academy for Fine Arts in Antwerp, Belgium, where she was exposed to the diverse worlds of fashion and art.